week 4

Rebranding Greece by Peter Economides

http://www.youtube.com/watch?v=GsDaJfNlio8

This is a speech given by Peter Economides at the Hellenic Management Association (EEDE) on November 11, 2011.Peter Economides is a brand strategist with a global perspective.He began his speech based on the difference between brand and branding.That brand management is the process by which an emergent brand image is influenced – not controlled, and the role of public, private enterprises in this.After that he told about the emergence of the brand image.Community conversations, community interactions and a social web of people would made a new brand.The third, the importance of brand community.A community that sets and inspires the brands meaning and in this can also harm the brand image.Lastly, mr Economides focused on how everything communicates.As everything communicates, and social/search technologies give greater emphasis to the communities of conversations, with this comes new mindsets and digital social literacies.

Talking about brands

BRANDS

I choose to write about the first top six brands in 2010 all over the world.

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 The Coca-Cola Company  is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. As of December 2011, IBM was the third-largest publicly traded technology company in the world by market capitalization.

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems.

Google Inc. is an American multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. It hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin while they were both attending Stanford University.

General Electric Company, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States. The company operates through four segments: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial.

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.